Since our inception, this bunch of salt-encrusted human beings have been inspired by the ocean's most marvellous mammals and as of today, we’re giving back with our partnership with WDC, Whale and Dolphin Conservation - the leading global charity dedicated to the conservation and protection of whales and dolphins around the globe.  


we’ll be supporting WDC to create healthy seas, end captivity, stop whaling and prevent deaths in nets for the Cools Cetaceans of the sea.

100% of profits from our Orca-inspired styles including two brand new online exclusives will be directed to our Cools Conservation efforts via WDC. To get involved, simply purchase any participating Orca style this World Orca Day (14th July) and we’ll take care of the rest!

Beyond World Orca Day, we'll also be donating 10% of all profits from every Orca purchase to our pals at WDC.